FeedBurner is service intended for RSS feeds. The application offers a line of options, which the user can pick and choose to suit their needs and purpose. An analyze feature is available for users who would like to see how their feed content is doing and which users are consuming it. Optimization tools are also included such as FeedFlare, which makes it easy for subscribers to email, share or tag feed content. Browser friendly “chicklets” (or RSS feed icons) can be created with FeedBurner. The application includes tools for podcasts as well as the ability to monetize feeds with Google AdSense. A notification service called PingShot can be used that allows the user’s feed to be updated in a large number of places very quickly each time they add new content. Additional feature include FeedBurner Socialize, headline animator access, BuzzBoost and FeedCount.Show more screenshots »
FeedBurner was founded in February of 2004 by Matt Shobe, Dick Costolo, Eric Lunt and Steve Olechowski. The company is based in Chicago, Illinois and includes CDO Shobe, Chief Financial Officer Charley Cassell and Vice President of Engineering Chris Frye. The application was acquired by Google on June 1st, 2007.
The number of options included with FeedBurner is what makes it so unique to its users. Through the application, users can handle all aspects of their feed, from distribution to monetization and maximizing readership. The application allows the user to choose which services they would like to use.
The FeedBurner website resembles the many other Google applications. The layout is clean with a plain white background and the colorful Google logo in the upper, left hand corner. The user can log in to their Google account along the right hand side or click the grey “Claim Your Feeds Now” button found to the left. The site uses stylized icons to help briefly describe the many services it offers. New users can find a “Learn More” link in the text near the bottom of the page. The homepage does not go into any great detail explaining what FeedBurner does, however that could be because the application can handle so many tasks that it would take a good bit of space to explain.
A new user should create a Google account to use FeedBurner. To do this, the user can click the blue and white “Create an Account” button found along the right hand side (under the login area). Doing so takes the user to the registration form, which asks for a current email address, password, location, date of birth and word verification. The user can also check boxes that enable web history and keep them logged in.
Creating a Google account is free for all users. FeedBurner is another of the company’s applications that the user can access after registering. There are no fees for maintaining an account and FeedBurner does not require a subscription. Just about every feature is completely free.
FeedBurner is intended for users who maintain or plan to create RSS feeds. The application helps the user optimize the return on their feeds in a number of ways. The user can monetize to earn cash or grow their audience with the socialize features.